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Ismail Gafoor

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Reader's Spotlight

Reader's Spotlight

Reader's Spotlight

Reader's Spotlight

Reader's Spotlight

Reader's Spotlight

Reader's Spotlight

Reader's Spotlight

Reader's Spotlight

Png Kok Wah

This is one of the most inspiring and helpful books I’ve read in recent years. It shifted my perspective toward a growth mindset and reinforced the importance of long-term thinking. Chapter 13, on building a strong company through clear vision, mission, and core values, stood out most. As a CEO, I also gained deeper insights into purposeful leadership. I especially appreciate Mr. Gafoor’s belief in people over profits, and his commitment to nurturing others into leaders.

Shaik Nifael

“I Am Not Good Enough” resonated deeply with me as a fellow self-made entrepreneur.Mr. Ismail’s honesty about setbacks and triumphs felt authentic, reminding me of my own academic struggles that later fueled my drive. His journey from newspaper delivery boy to building Singapore’s largest real estate agency shows how perceived weaknesses can become strengths. The principle that “you can only be successful when you make others successful” aligns perfectly with my people-first leadership approach.

Hazel Chan Suet Foong

Reading I’m Not Good Enough came at the perfect time for me. Mr. Gafoor’s candid reflections on self-doubt reminded me how often we carry these feelings into our work and daily lives. His message reinforced that success isn’t just about skill—it’s about mastering the inner voice that questions our worth. The idea that moments of pause are essential resonated deeply. This book revived my belief in resilience, reflection, and having the will to win.

Chrystal fong chern ying

I loved reading about Mr. Ismail’s journey and how each season of his life reflects gratitude, resilience, and purpose. Chapter 3’s takeaway—“Remain focused, listen to the inner voice, and never lose sight of your ambition”—was especially grounding. The book is thoughtful, engaging, and rooted in values of hard work, mindfulness, family, and community. It is truly an inspiring read that speaks to both the heart and mind.

Ryan Toh

I Am Not Good Enough is a powerful exploration of self-doubt, resilience, and transformation. Mr. Gafoor blends honest personal stories with practical insights, offering a clear, relatable path to overcoming limiting beliefs. His emphasis on perseverance, discipline, and self-reflection makes the book especially meaningful. It inspires readers to view setbacks as opportunities for growth. Thoughtful, motivating, and deeply human, this book is valuable for anyone navigating life’s challenges.

Tang Jin Sheng

Mr. Ismail’s book is enriching and inspiring, detailing his entrepreneurship journey built on purpose and values. His early struggles with self-doubt resonated with me, reminding me of my own challenges in school and early in my legal career. The message that we are always “good enough” is powerful. I especially appreciated Chapter 19, “People Over Profit,” which highlights PropNex’s commitment to uplifting staff, agents, and consumers. This book reinforced my belief in people-centred leadership and creating value for those we serve.

Ray Zhang Yichao

Two things touched me most: Mr. Ismail’s humble beginnings and his courage to leap into real estate despite uncertainty. His resilience reminded me of my own journey—coming to Singapore with little English, working hard through O & A Levels, and building my career. His story proves success isn’t luck but consistency, humility, and courage. It strengthened my belief that every step forward, taken with purpose, counts.

Terence Hong

I Am Not Good Enough is an honest memoir and a practical guide to leadership. Mr. Ismail’s story—from childhood challenges to leading Singapore’s largest real estate company—shows how self-belief, nurtured over time, overcomes adversity. His real-life lessons on discipline, perseverance, and dedication make the book both inspiring and useful. After reading it, I feel renewed energy and purpose, even in retirement, and the motivation to pursue new opportunities.

Faith Koh

The stories of Mr. Ismail’s humble beginnings and his moments of doubt deeply inspired me. His openness, humility, and the chapter on letting go were especially impactful. He didn’t just share success—he shared vulnerabilities, values, and the mindset behind PropNex’s milestones, including its eventual public listing. His reflections on faith, perseverance, and prioritising people over profit reminded me that with purpose and persistence, anything is possible. This book encouraged me to keep growing and believe that I am good enough.

Georgia Ng

I loved how every chapter ends with takeaways that distill its key lessons. Chapter 18 resonated deeply with me, as someone who struggles with panic attacks. I admire how Mr. Ismail did not let his own challenges stop him from leading a company. His insights gave me courage to face new challenges and manage my team differently. The book reminded me that setbacks don’t define us—and that I am good enough.

Henry Ho

Chapter 17, “Let it go,” touched me profoundly. Walking away from something you’ve invested years in takes immense courage—something I relate to after leaving my firm of 20 years. This book arrived at the right moment, helping me navigate uncertainty with clarity. The decision- making triangle is a tool I’ll continue using. Mr. Ismail’s resilience and authenticity encouraged me to stay focused, keep moving, and believe that I am good enough.

Rie

“I Am Not Good Enough” feels like a gentle, honest conversation. Mr. Ismail invites readers to walk with him through self-doubt, resilience, and faith. What struck me most was how real and unpretentious the writing felt—reminding us that struggles don’t define us; how we rise does. It encouraged me to be kinder to myself and view challenges as growth. A heartfelt, uplifting read for anyone who has ever doubted their worth.

Jonathan Leong

This book is honest, practical, and deeply moving. Chapter 14—“Sabotage, Defiance, Rebellion”—hit me hard, especially its lessons on tough decisions made to protect culture and ethics. Mr. Ismail demonstrates that true leadership isn’t about chasing numbers but upholding integrity, protecting people, and doing what’s right even at a cost. The book strengthened my conviction to steward wealth with courage and conscience.

Kin Wai

After years of housing setbacks, this book spoke directly to my doubts about whether I deserved to own a home. Mr. Ismail’s honesty and resilience inspired me to confront my fears. His story pushed me to review my finances, learn about ECs, and take my first step despite uncertainty. It taught me that even when fear exists, I am good enough to try—and good enough to rise.

Rick Tan

The story of Ismail’s father saving his family during a moment of deep despair moved me greatly. His resilience shaped Mr. Ismail’s strength and values. It reminded me of my own battle with depression and loss three years ago, and how choosing hope changed my life. His journey inspired me to dream again and pursue my future in PropNex with renewed purpose.

Edmund Ng

This book captures the mindset and values I aspire to—resilience, purpose-driven work, and stewardship. Mr. Ismail shows that true leadership prioritises integrity and people over short- term gains. His journey demonstrates that background does not define destiny; our response to challenges does. I’m inspired to contribute more meaningfully to those around me and live with purpose.

Lo Ai Yen

Coming from a poor family, I resonated deeply with Mr. Ismail’s journey. His father’s resilience and generosity reminded me of my late father’s struggles and kindness. The book affirmed that success is about purpose, not privilege. It also reminded me that financial stability brings dignity and choice. Today, I share my story so others can rise too—because true happiness comes from uplifting others.

Kymmie Kee

Mr. Ismail’s authentic storytelling resonated with me, especially his intuition-led decisions. Chapter 16 stood out most. During Covid, I had to save a failing company out of responsibility rather than ambition. Four years later, I rebuilt and sold it. His journey affirmed that leadership requires courage, conviction, and staying true to your values.

Jen Lee

This book arrived when I was struggling with self-doubt and questioning my purpose. Mr. Ismail’s story of overcoming hardship reminded me that being “good enough” isn’t about titles —it’s about living by our values and becoming better each day. It encouraged me to realign with my purpose and rebuild confidence in who I am.

Amanda Keh

Mr. Ismail’s journey—from delivering newspapers to leading PropNex—shows the power of grit, belief, and perseverance. He turned every challenge into motivation, proving that success isn’t luck but mindset. His story reignited my drive to push harder and dream bigger. I’m grateful to be under his leadership and reminded that with humility and consistency, anyone can rise.

Damon Chua

Reading this book felt like sitting across the table from a mentor who refuses to sugarcoat reality, yet leaves you stronger with every word. Each chapter struck me with raw honesty, Mr. Ismail revealed how self-doubt and setbacks can be turned into fuel for growth. What stood out most was not the triumphs themselves, but the resilience behind them — the refusal to be defined by circumstance, and the clarity to lead with heart even under pressure.

This book wasn’t just about success stories. It challenged me to reframe my own “not good enough” moments as opportunities to build character, courage, and conviction.

Joey

I Am Not Good Enough felt like peeling away years of self-doubt that I carried for so long. A simple yet powerful reminder that self-belief begins within. That small act of peeling the sticker carried tears & meaning for me. We all struggle at times but we can choose to see our own worth. The pyramid section shows how challenges, decisions and outcomes shape who we become. It made me reflect on my own journey how every setback can lead to growth and strength. This book will always remind me that I am good enough.

Ivan Hoe Ee Wu

Numerous precious nuggets stood out. Starting with Mr Ismail’s paternal grandmother, Ameena's story to the divine intervention of Mr Gafoor's father, the sheer determination and hardworking spirit of his father in providing a better life for his family in Singapore and India, through newspaper delivery and provision shop business, these young formative years built up resilience and more in Mr Ismail Gafoor. There are just many things that make this book memorable, indeed I bear in my mind that "I AM GOOD ENOUGH".

Jerald Siah Kok Kian

There were many things that resonated with me. But the chapter 18 on losing control really stood out. It taught me that prioritising self is the most important and that’s how we push forward in life.

Using his skillsets honed from the army over the years in applying to leading the largest real estate company today. Being a regular as well and transited to civilian, it gave me confidence that we could all do it, and that I am good enough! He has taught me that having the right values are important in the service industry, by looking at the bigger picture in uplifting the industry as a whole, the rewards are greater.

Loraine Ong

There are so many reasons why the reader-experience differs from the norm. The sticker was a creative way to allow readers to literally feel the label being ripped off, and to doing it was a great experience.

Love the triangles:

challenge —> decision —> (desirable) outcome.

It made me realise that whatever decision I make can have a positive impact on the future.

I laughed out loud at some parts. A funny anecdote when Mr Gafoor's platoon mates being so upset about waking up at 5am yet he thought it was luxurious. "Ismail = I smile" was another funny one. That's why he could smile through the storms!

Tan Jie Ling Chloe

Reading this book taught me a lot, especially at 17, a time when I’m still figuring out who I am and navigating life. What hit me the most was the feeling of not being good enough. Something I’ve struggled with, especially in my studies and personal challenges.

I really admire how Mr Ismail pushed through every obstacle with positivity. The choices he made, the challenges he faced showed me a lot about his character. His story reminded me that setbacks don’t define us, how we keep going does. Reading this book has helped me rethink the challenges I face, gave me hope and made me realize that I am good enough.

Chelsi Tan Seow Lan

I am deeply reminded of the power of family values, education, and inner drive (Chapter 4 Army Daze) self-worth in shaping one’s destiny. Success begins with a mindset built on gratitude, humility, perseverance, resilience and discipline (Chapter 2 Century of Wisdom). Life’s setbacks, pressures, and failures are not dead ends —they are stepping stones that shape our character preparing us for greater responsibilities (Chapter 20 The Perilous Public Path).

What touches me most was him giving back to the community and nurturing others (Chapter 25 Helping others to be good enough). True fulfilment comes not from personal success alone, but from uplifting others and contributing to society with compassion and sincerity

Fitrie Anggreini

Numerous success stories of business owners from our local scene get featured. However, more often than not, these people come from privileged backgrounds or ancestors with old monies and/or businesses passed down to next generations, making their successes less inspiring. It is not intended to discredit them but by nature, they have it easier with their readily-available resources.

For Mr Ismail Gafoor, we know that the family he was born into was nowhere wealthy and at best, middle-class. For him to reach to where he is now through a mountain of grit, perseverance and sweated blood is one that deserves an honour and recognition. He is an epitome of the definition of self-made.

Jason Koh Kok Wee

This is a "POWERFUL REMINDER" that success isn't about natural talent or being "born ready"—it's about the effort you put in.

The book's central message resonated deeply with me: True achievement is found in "GIVING YOUR ALL, PUSHING THROUGH SELF-DOUBT, and STAYING TRUE TO THE VISION." It provides a practical and inspiring framework, showing that the core ingredients for success in any endeavor—even running a simple business like Rochor Beancurd House—are "HEART, RESILIENCE, and BELIEF."

Ultimately, I appreciate Mr. Ismail for sharing his journey, proving that with "GRIT and PERSISTENCE," we are all "more than 'good enough'" when we choose to try.

Mark

I like how the biography was well-organised, with summarised takeaways at end of each chapter. The "20-chapter binder of notes" encourages me to continue my personal reflection & journaling.

The difficult decision of walking away from certainty of pension and short-term "carrots" speaks greatly to me as I wanted to find a job that would allow me to value-add, make a bigger impact to society and have more-than-enough finances to help the under-privileged around the world

Khine Lin Lin Tun

One of those rare reads that hits both the heart and the mind. His story is raw, real, and deeply human — a reminder that success doesn’t start with perfection, but with perseverance.

What stood out to me most was how honestly he shared his struggles with self-doubt and how he turned them into fuel for growth. It’s not just a story about overcoming challenges — it’s a guide for anyone who’s ever questioned their worth or felt like giving up.

This book inspired me to reflect on my own journey and reminded me that “not good enough” is often the beginning of something great. A powerful and uplifting read for anyone chasing purpose and progress.

Eileen Tay

By chance, I attended a Kinokuniya book event where I had the incredible opportunity to meet Mr. Ismail Gafoor, a true legend. It was an inspiring experience. During the event, Mr. Gafoor emphasised the importance of discipline, explaining how he applies it in leading a listed company like PropNex. His insights were both practical and motivating.

My favourite part of the book is Chapter 4 – Army Daze. Pages 62 and 63 particularly stood out, where a shift in mindset led to the book’s title change. This simple yet powerful lesson truly resonated with me and highlighted how our thoughts shape outcomes. A meaningful event and a book full of impactful takeaways!

Cass Y.

I was gifted with the book and it change my perspective, uplifted me from my own challenges and negative mindset of not being enough. After completion, I shared it with both my children who are going through major exams this year. The real narrative and vivid details of the struggles shared and the summary page at the end of each chapter makes it relatable to my children. Mr Ismail’s story provided hope and inspired my children greatly that they are special and they are good enough.

Nithianathan

This book resonated with me on a deeply personal level. For years, that title perfectly described how I felt after making several disastrous investment decisions. I naively trusted advice from people, leading to painful losses and a crushing sense of inadequacy.

Gafoor's story of transforming that very feeling into a driving force for success was a revelation. It showed me that our biggest setbacks can be our greatest teachers. Inspired by his resilience, I stopped dwelling on my mistakes and found my true purpose. This book was the catalyst that helped me turn a painful past into a powerful, fulfilling mission.

Petrina Koo

Mind Blowing!

The title says it all - the most honest book on success we will ever read.

It's not about being fearless; it’s about taking action despite the self-doubt, transforming that inner voice into fuel for relentless determination.

From humble newspaper boy to a real estate icon—this story is the ultimate proof that your potential is limitless.

Reading it alongside the PropNex 25 Years of Trust and Excellence book shows the incredible outcome of that mindset.

If we needed a sign to launch that idea, start that business, or take that leap—this is it. Grab this book and choose belief over doubt today!

Ken Yeo

I Am not Good Enough is heartfelt, practical, simplify complex to actionable roadmap to growth mindset and success.

Mr Gafoor share sincerely many of his experiences, proven concepts, and ways to overcome obstacles, building grit, confidence, true peace etc. in a clear, relatable way. His Arts of Science approach makes it like a personal coach/mentor speaking 1on1 with me. His impactful messages inspires me to further my growth, spurs me to achieve breakthrough goals/dreams that will come true in the coming months weeks to years. For an avid reader like me that combed NLB books, this is a must read for all.

Tan Ming Chi Angela

Love this book! Ismail’s journey is way better than Korean drama. This should be made into a drama series

My favourite parts

1. Part on Ismail confronting the dog during his newspaper runs. This really convey the message that one should confront their fears head-on and not keep avoiding them.

2. Getting married without parents’ consent. This part surprised me a lot because it was so uncommon in the past and this day and age.

3. Using teaching of HDB rules to share knowledge and building up credibility and seniority in the industry and at same time, widening the network of agents.

Paul Teo

That day, I was feeling a little down after a tough property negotiation and decided to take some time off for myself. I picked up Ismail’s book—and it turned out to be exactly what I needed. His story of how he reorganized himself after the shock of his business team’s withdrawal, and his honesty about not getting the family support he hoped for during that season, really spoke to me. It reminded me that resilience isn’t built in comfort—it’s forged in moments of loss and solitude. His journey gave me hope and renewed respect for a man whose vision is far bigger than himself

Chen Jin Bertram Daniel

I love the flow of the book - It starts and goes deeply into with Mr Gafoor's childhood into a young adult in the army, which I think built the character and qualities of who he is today. Something he is grateful for. Being a minority did not limit what he could achieve, a feat that resonated with what LKY set out to create, a meritocratic society.

My main takeaway was how money was never the driver but rather given back to the community. Doing good by the people around you. And progressing for the betterment of others. Do these well, and the money comes after.

Jacqueline Au Yong Leng

Mr Gafoor's narrative is refreshingly honest, giving me an intimate look into his personal and professional life. His down-to-earth writing style makes the book accessible and relatable. In addition, the memoir details Gafoor's rise from delivering newspapers to leading a successful real estate firm, highlighting his resilience and determination, a firm reminder to myself to stay resilience and brave in the property journey. To me, 'I Am Not Good Enough' is more than just a business memoir; it's a testament to the power of perseverance and self-belief.

Theophilus Darius Thomas

This book reminded me that persistence and determination, fuelled by self-belief, are the foundation of success. Ismail Gafoor’s story shows that setbacks don’t define us - how we respond does.

It also taught me that leadership is stewardship: treating people well, nurturing growth, and staying future-ready. Most of all, it reinforced that when the going gets tough, the tough truly get going.

Authentic, practical, and deeply encouraging - this book is more than a success story. It’s a guide on resilience, purpose, and people-first leadership.

Nicholas Tan

This book deeply resonated with me. Ismail Gafoor’s journey from humble beginnings to leading PropNex reminded me that the toughest part in any pursuit isn’t the long road ahead—it’s having the courage to take that very first step. His honesty about failure, self-doubt, and persistence hit close to home. The lessons on people, purpose, and perseverance go beyond real estate—they speak to anyone starting anew. I Am Not Good Enough is a heartfelt reminder that greatness begins the moment we decide to move, even when we don’t yet feel ready.

Farrveen Baanu

This book truly touched my heart. Ismail Gafoor’s journey is a beautiful reminder that even the most successful people have faced moments of doubt and struggle. His honesty, humility, and perseverance really stood out to me.

Through his story, I was reminded that “not feeling good enough” is something we all experience but it doesn’t have to define us. With faith, hard work, and the right mindset, we can rise above our fears and turn them into strength.

A truly inspiring and uplifting read that left me feeling motivated and grounded.

Ng Kah Noy Kathryn

E8? Refused to take no for an answer? Disliked Arts? Gosh we shared such similar past and (strong) character. Couldn’t held the tears back as I read the book.

Ismail, just smile (a light-hearted ‘joke’ replied to the stern army officer as written in the book). This helped to trickle and trigger giggles after ‘the tears’.

We are all Good Enough!!! Self-love, self-worth, self-care.

Relatable and touching inspirations led by true-blue Propnex role models / leaders who walked the talk guided by aligned core values, CARE.

Low Seng Joo

Impactful books are like great mentors and Mr. Gafoor’s biography is definitely one of them! Here is a man who expresses, translates his values, beliefs into deeds, actions even when it is costly and vulnerable to do so. So many precious nuggets of wisdom and instructive lessons to learn and apply, not only in building a transformative company but also in life’s journey.

On giving back to community - quoting Mr. Gafoor - is not just a responsibility but is the heart of what PropNex stands for.

Loyalle Chin

Thank you for sharing your journey and inspiring us to *Never Give Up* despite the challenges. Learnt so much - the importance of discipline, taking ownership and being courageous in the entrepreneurship journey. Even though we have heard Chairman Ismail mention this at the Conventions each year, it's true that we should never stop trying to add value - to our people, clients and family.

Michelle Zhu

I Am Not Good Enough is more than a chronicle of business achievements whereby it illustrates the value of grit and determination in life regardless of our backgrounds. Corporate organisations can play particularly in uplifting those who need a hand and inspire people to aspire, build and lead with courage and to share success by giving back to society.

Wong Chai Yeong

I like this book as it is a very motivational book to share about values in life, both personal and professional. It encourages anyone who wants to be self-employed and entrepreneur to overcome failures in life and finally fulfil the dream of having a successful listed real estate company after more than 20 years of experience in the industry.

Jini Diala

The sticker-peeling gimmick was simple yet impactful, it gave readers a sense of ownership in reaffirming their identity with the message "I am good enough."

This book is highly recommended for anyone who dares to dream and desires to create a meaningful impact, not only on those closest to them but on everyone they encounter.

Tiah Nam Sin Dexter

In general, I love reading autobiographies. It is interesting to read about Ismail's stories and how he overcame challenges to achieve the success in life. It was creative to include a section for the readers to remove the "not" sticker; this way, you can easily tell who read the book and who didn't!

Ng Song Peng Richard

Ismail Gafoor rags to riches life story deserved the emulation of anyone wanting to pursue success in determination and drive. Follow his blueprint and you should able to reach your desired financial goals, especially in property investment.

Danial Kwek

Despite the humble beginnings, there were many key takeaways from Mr Ismail surroundings that he adapted and crafted his own personality to be who he is today. Definitely an inspiration to the younger generation like me.

Chin Guo Qiang

The part where Ismail grew up without "silver spoon" and strives to be a better self, throughout his working years, that says a lot on tenacity and courage to be a better person, day in and day out.

Mohammed Bashir

The title “I am not good enough” is already an inspiration for me to be good person.

This book entails a journey of self-doubt, resilience, accountability, decision making, and integrity.

Alan wee

I read a lot of biography. This is the best. Plus reading this book is akin to unfolding PropNex’s history.

Very inspirational that boss go through these hardships to be where he is today

Herman Gacosta Jr

Very inspiring. I especially love the part where you talked about accepting life would be filled with tough choices and that we should never stop learning. That’s so empowering.

Lim Wen Yun

My biggest takeaway from this book is to prioritise self and self-love. I want to break away from my low self-esteem self and lead my life.

Sam Lam

I was inspired by the story of Mr. Ismail Gafoor, giving me utmost confidence in my property investment path, thanks.

Adrian Phua Chia Shing

The book makes me understand 2 important values: ,grit and determination, regardless of background

Anil David

It speaks of raw honesty, the courage to be vulnerable, and the universal struggle we all share.

Ye Leong Kang

Let me learn something knowledgeable

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